An exciting brand makeover for a yacht club venturing on the Adriatic Sea
THE CHALLENGE
The task was to build a striking new visual identity for a yacht club sailing the stunning shorelines of Croatia in time for a new season of sailing for the business. The makeover for Yacht Club Croatia (YCC) required encapsulating their approachable yet authentic and luxurious sailing experience, building appeal to international tourists.
WHAT WE DID
What differentiates YCC to its competitors is its expertise and passion of the region which bridges the gap between sailing and exploring the hidden gems of Croatia: the perfect combination of fun and easy luxury. After exploring different directions, a sophisticated, modern logo consisting of the brand name and a sleek, angular and contemporary icon of a super-yacht was chosen. To bring in the fun and playful energy of the brand, a summery, retro colour palette alongside iconography was introduced as well.
- Strategic Scope
- Research
- Logo
- Colour Palette
- Typography
- Iconography
- Brand Guidelines
- Collateral Creation
- Brand Board
