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Strategy made possible with detailed segmentation
THE CHALLENGE
The digital team of Uniting as a multifaceted, 10,000 staff, service provider and advocate, was looking to consolidate the strategic messaging running throughout the digital touchpoints of the business, and extrapolating the segments of the wide audience of the organisation to create highly-targeted digital campaigns. With so many powerful key messages and stories to share from an organisation of such profound societal influence, the key was aligning the message with the audience, platform, and context.
WHAT WE DID
The strategic approach was to underline the services of the organisation with a connection to Uniting’s values, driven by the mission to disrupt entrenched disadvantage to create a better future for more people and communities. The digital strategic transformation shifted the approach to refocus all communications back to Uniting’s unwavering commitment to its values, whilst adapting a highly segment digital campaign strategy for each of the offerings whilst accommodating the immediacy required for advocacy campaigns.
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Pasifika Empowered
Production - Western Sydney NSW
Uniting convenes Pasifika Climate Forum in Western Sydney – calls for urgent action on climate and cost of living concerns from political leaders.
- Immediate photography delivery for press release
- Immediate video selects delivery for news broadcast
- Social Reels for Website and LinkedIn
Rev. Harry Herbert Oration
Production - Sydney CBD NSW
Celebrate the legacy of social change campaigner Rev. Harry Herbert, and to champion the social reforms needed to disrupt entrenched disadvantage in Australia.
- Full 90 minute event video, watch here
- Next day photography delivery
- Social Reels for Website and Linkedin
99ers
Production - Sydney CBD NSW
Nearly 25 years after the 1999 NSW Drug Summit – key players from that extraordinary event have joined Uniting NSW.ACT to urge today’s state parliamentarians to be as bold and courageous as they were, all those years ago, when the government’s long-promised drug summit takes place in 2024.
- Immediate photography delivery
- Video selects delivery
- Social Reels for Website and LinkedIn