New Product, New Category, Same Ethos
THE CHALLENGE
Boundary Bend Wellness had been working tirelessly in the NPD department in creating an Olive Leaf Extract for a mass consumer roll-out in 2019. Before pressing the go-button on a market release, they needed to show internal stakeholders and retailers the new brand.
You know our Groves extensively, and you’ll know where to capture the most beautiful shots.
We want you to use your creative and production to launch us into a new category.
WHAT WE DID
Who doesn’t love all the best parts? We cut together a sizzle reel of pre-existing Boundary Bend footage that we had shot and other sources to create a distinct aesthetic and tone for Wellgrove. The short 60 second piece succinctly encapsulated Wellgrove’s identity and voice, allowing internal stakeholders and retailers to understand the products and values.
Following the sizzle, we created a series of short 15 and 6 second video bumper assets showcasing the product in custom packshots in line with retailer promotions, as well as everyday product usage to paint a clear picture of the products for the audience.
- Creative Direction
- Scriptwriting and Storyboarding
- Film and Sound
- Post Production
- Digital Compositing
- Graphics
- Sound Design and Mix
