Brand Building

Uniting Heart & Soul

A 100+ year old church sees a brand new identity

THE CHALLENGE

With the induction of Rev. Vanessa Williams-Henke as minister, a refreshed identity is taking shape with “Heart and Soul” – a radically honest ministry of the Uniting Church. With this renewed missional focus and transformative community engagement approach – the opportunity for The Signal Box is how to assist from a strategic communications perspective to take the existing brand (a name & a logo), and to expand into a full identity seen & known by the community of Woollahra and Double Bay.

We would not be where we are without their guidance…Within 35 seconds, they got us up and running!

The Signal Box is the name of the organisation. Reach out to them. They are they are incredible humans, they’re amazing.

Rev. Vanessa William Henke
Minister at Uniting Heart and Soul

THE APPROACH

After working through a strategic consultation process it was identified that Uniting Heart and Soul needed immediate, fast, and effective short term support as their team grew. Therefore Uniting Heart and Soul and The Signal Box ventured on a 12 month relationship with the aim of establishing the brand, raising awareness and partnerships, whilst building internal communication capacity throughout the ebbs and flows of a year’s journey.

WHAT WE DID

The first six months was dedicated to building the brand assets. In this time a brand book was created which informed the creation of a new website, synergies across social, and physical print materials made like a mural, flags, posters, business cards, and banners. In the later 6 months the brand was ready to launch new offerings, each of which required creative treatment, digital advertising & promotion, and increased capacity for the website to take event registrations and payment.

Uniting Heart and Soul launched new offerings like wellbeing & counselling (called Uniting Heart and Soul Wellness), a community centre (called The Oasis in Double Bay), whilst hosting creative church events like petting zoo’s, movie nights, Easter & Christmas gatherings. Through each event, The Signal Box assisted Uniting Heart and Soul in executing and delivering these events to the community. All whilst navigating the COVID-19 outbreak.