MTC Australia launches their SEE Distance Learning Program across Brisbane and Adelaide.
THE CHALLENGE
MTC Australia is a dynamic and ever evolving independent not-for-profit, and for more than 35 years they have been delivering high-impact employment and training programs. Having recently secured the next five years of government funded programs, MTC sought us out to help with the next piece of their expansion puzzle.
The challenge, despite their exemplary track record with walk-in hubs across NSW, was not only to create awareness around a brand new remote learning offering, but launch into brand new territories with no prior exposure to the brand.
WHAT WE DID
This challenge called upon our expertise in creative, production, post-production, and our experience with government funded programs. With a major rebrand in the pipeline our brief was to invigorate the current brand, whilst remaining connected to the broader design system. We opted for a contemporary edge of “positive authenticity”, exemplified by the staff and clients themselves, thus eschewing sanitised stock representations.
All photography (Jeremy Park) and video was captured entirely on location at the MTC Liverpool hub to capture staff and clients in situ, The Signal Box’s vérité flair and ready rapport with non-actor talent delivered on the promise of “positive authenticity”.
The good folk at Mighty Sound recorded and mixed the superb voice artistry of Maia Thomas. who perfectly embodied the voice and tone of the brand to the delight of MTC.
All video, digital and OOH post, including graphics, editing and mastering, was conducted in house by the team. Lovingly optimised across the deliverables matrix by Bit Foundry.
- Strategy
- Creative Direction
- Production
- Post Production
- Graphics
- Sound Design and Mix
