What we did:
- Creative Direction
- On site filming
- Aerial drone
Red Rich Fruits are a leading fruit provider in Australia with having farms and plantations across the country.
This was the brief to create a video which highlighted Red Rich Fruit’s national operation whilst being a family-run owned and operated business.
From Apples to Mangos, Citrus, Stonefruit, Pears, and berries, there’s just so much fresh fruit being harvested!
The Signal Box was engaged by Red Rich Fruits to film their Australian-wide business operation that will feature in their new flagship packing facility in Coldstream, Victoria.
To capture the monster-sized operation, we travelled to Coldstream, Victoria and Gayndah, Queensland to film two major parts of the operation: Apples and Citrus.
The final destination will take place in Darwin, Northern Territory, to capture Mangos once they hit season (November 2019).
Along with their fruit business, Red Rich Fruits also run an alcoholic business of cider and wine using all leftover fresh fruit from harvesting.
The alcohol business, Punt Road Wines, is their first consumer-facing brand and will feature in the national video.