Erin Rich
Marketing Manager, Red Rich Fruits
A family run business stretching across Australia
THE CHALLENGE
Since 1948, Red Rich Fruits has been a leading Australian grower, packer, marketer & exporter of quality fresh fruit. Their mission is to put the highest quality, fresh fruit on all plates in Australia and key export markets, and ours was to capture their 75-year story.
Red Rich Fruits carries a long tradition of growers across Australia, steeped in heritage and family values, with the binding principles of quality, reliability, and customer satisfaction.
We looked to highlight how great produce, grown by a great Aussie family for generations, continues to nourish families with delicious fresh fruit.
Production stretched across VIC, NSW, QLD, and the NT, across all four seasons.
We captured the authenticity of Red Rich Fruits’ family business on screen.
WHAT WE DID
We filmed the people and plants at Red Rich Fruits’ orchards located across Victoria, New South Wales, Queensland, and the Northern Territory to take consumers on a family-driven journey highlighting the fresh fruit grown and harvested across Australia.
With key obstacles of distance and the seasonal nature of fruit growing, production spanned across nine months for this project, arriving in the nick of time for the harvest of apples, stone fruit, cherries, citrus, and mangoes.
The reward was capturing incredibly unique scenery depicted across thousands of kilometres, culminating in a five minute family story of passion for produce with crunchy, sweet, sour, fresh, melt in your mouth results.
- Strategy
- Creative Direction
- Script Writing
- Film and Sound
- Post-production
- Sound Design and Mix
