The Signal Box have a great process of starting with understanding the business as a whole, & then aligning on a clear brief of what is required, and what success looks like. They are agile in approach, bring their own creative spin to the project, and provide solutions. On top they are down to earth, all round good guys that have a genuine passion for moving our business forward, and connecting emotionally with consumers.

Jane Wyatt
General Manager Sales & Marketing
Cobram Estate

What we did:

  • Creative Direction 
  • Scriptwriting
  • 360 Filming
  • Post-Production
  • Aerial 360
  • 360 Graphics

Click here to see the immersive VR Campaign on YouTube, in full 360.

Cobram Estate is home to Australia’s most awarded Extra Virgin Olive Oil. The aim was to invite every consumer of edible oil to experience Cobram Estate’s olive groves and witness production of the freshest oil in Australia from the nursery to the bottle. The goal… to reach 50% of Australian households (~ 4.8 Million) by October 2019.



Inviting every consumer of edible oil to physically visit the groves would be quite the task… but why not virtually?

We travelled to Cobram Estate’s olive groves in Northern Victoria and captured a unique virtual reality experience – compatible with VR goggles, phones, tablets, and desktop.

Using custom graphic and sound elements to guide the user, we created a cohesive, comprehensive, and entirely unique 360° experience for the edible oil consumers of Australia.

These guys are awesome! Measured approach to all situations with an outstanding understanding of brief and execution of content.

Preoshun Poonasamy
Digital Manager
Cobram Estate

Working with The Signal Box is always great, they produce high quality work in an extremely efficent time frame. I would without a doubt recommend The Signal Box to anyone!

Millie Austin
Assistant Brand Manager
Cobram Estate

Total Antioxidant Levels in Olive Oil