Local knowledge and technical know-how

THE CHALLENGE

The video game giant Ubisoft are constantly releasing new games for all platforms in Australia. Originally, the trailers and teaser videos created for Ubisoft are in and for overseas markets. They needed to localise and modify TVCs for the Australian market, including release dates, restrictions, ratings, CAD approvals and distribution. Some of the trailers were re-edited entirely to target the ANZ market, using limited existing assets available. Always with a very tight turnaround.

That was fast! You turned that around within the hour.

Attention to detail is key – this is intricate work.

WHAT WE DID

For localisation campaigns – speed is the keyword. The fastest turnaround was completed in under 6 hours. This requires agility and focus as well as an intimate knowledge of the territory. We needed to work with complex and sophisticated working files, usually in After Effects, picking out the elements that needed to be localised. The rating might need to be changed in motion graphics, the language might need to be tweaked to appeal to a local audience, and the voice-over often needed to be redubbed in an Australian accent.

Changing just a few elements often means completely revisioning, altering the edit points and the sound mix. We also needed to be aware of localised codecs and aspect ratios for distribution and how to reversion content for different outputs. All at a rapid pace.

Since our long standing relationship in 2017 commenced, The Signal Box has participated in optimising over 12 new game releases across Australia and New Zealand in various formats to multiple disturbers – with more scheduled this year.

GAMES DELIVERED

  • Just Dance 2022
  • Just Dance 2021
  • Just Dance 2020
  • Far Cry 6
  • Assassin’s Creed Valhalla
  • Assassin’s Creed Origins
  • Rainbow Six Extraction
  • Immortals Fenyx Rising
  • Watch Dogs Legion
  • Tom Clancy’s The Division 2
  • Starlink Battle for Atlas
  • Mario + Rabbids Kingdom Battle

THE TOOLKIT

  • Localisation
    Asset Management
    Post-production
    Visual Effects (VFX)
    Graphics Development
    Asset Management
    Sound Mix
    Distribution

WHAT PEOPLE ARE SAYING

"We work with limited budgets so we rely on skilled contractors who can take things to the next level whilst remaining on budget, on brief and on time. The Signal Box delivers great creative, whether it’s a Parliamentary Funding Showcase, launches, event sizzles, upfronts or on-air promos."

Andy McNeil
Creative Services Manager, ABC

RELATED WORK

VIEW ALL WORK