The future of hiring - in two and a half minutes
THE CHALLENGE
With digital ecosystems constantly evolving, new security challenges become evident. InstaID+ is a product by Sterling RISQ designed to fast track online verification of customers and potential job candidates for employers. Our task was to showcase this class-leading product succinctly, clearly, and for a wider audience as this product is targeted at all businesses big and small with varying degrees of digital operations. We looked to communicate how identity verification is an integral part of modern life in an engaging, short animated explainer.
Performed over two million biometric identity verifications to aid police checks.
Protecting your organisation to increase conversions and reduce fraud.
WHAT WE DID
The product and the brand lend themselves to animation, and so the path forward appeared clear. We married a few styles and mediums together to get the balance between informative and engaging in a three-minute piece. Driven by excellent voiceover, the animation highlights the features of InstaID+ in a guided step-by-step process whilst incorporating a variety of infographic styles to flex the class-leading USPs.
The video has been used across the global brand, including at global online security conferences and product demonstrations.
- Creative Direction
- Brand Alignment & Logo update
- Scriptwriting and Storyboarding
- Animation
- Voiceover
- Graphics
- Sound Mix and Design
