What we did:
- Creative Direction
- On site filming
- Studio filming
- Aerial drone
Wellgrove Health AU is a new pharmaceutical health brand entering the Australian Market.
Wellgrove’s mission is to improve health and wellbeing with pure, traceable, Australian-grown olive wellness products.
The Signal Box were engaged by Wellgrove to create a reverse video that captures the quality process of Wellgrove’s products: from bottle to branch.
The team travelled to the beautiful groves of Boundary Bend, rural Victoria to start the project.
The approach to the video was to capture each clip stylistically so that it would cut-through when reversed to educate consumers the Wellgrove process.
The challenge came where reversed imagery simply looked like a change in direction.
To overcome this challenge, we focused on shots that relied on gravity and movement.