We had the opportunity to work with The Signal Box for both our Red Island and Cobram Estate Australian Extra Virgin Olive Oil brands. The team were creative, strategic and forward thinking. The assets produced have since been used on multiple platforms including Website, Digital, Social and Print. We highly recommend The Signal Box and will continue to use them for our upcoming projects.

Tarynn Barrie
Brand Manager
Red Island

Bulla Family Dairy

Meet some of the loveable characters of Colac with an authentic charm sure to resonate with Australian ice-cream lovers.

What we did:

  • All film and sound production
  • All post including: edit, colour grade, stabilisation, and full sound mix
Interviewees – locals Shae & Coral, dairy farmer Dave, and Bulla employees Sally & Raelene share what they love most about Colac and Bulla.

Our method

Our aim is always to capture the “unfakeable”, however when you turn a camera on, authenticity is often fleeting, or only found in the unscripted or off the cuff. So technically speaking and on the ground, we travel light-and-lean. This helps us build rapport and creates a comfortable atmosphere with interviewees. Allowing them to be themselves. After all, it’s their unique character that needs to shine through.

Authenticity:

  • Rapport
  • Minimal footprint
  • Natural

That’s the beauty of our method: it’s geared to facilitate non-actors to deliver the best of themselves while we’re Johnny-on-the-spot. It also offers up a cost-effective, high production value service for video content marketing campaigns.

Optimisation:

  • Any format
  • Any aspect ratio
  • Up to full broadcast quality

From full 4K 16:9 broadcast quality down to handset quality 1:1 social posts, your content can be delivered and re-purposed for any channel.

In summary, our method is strategic, high quality and cost effective. But above all, it is designed to deliver authenticity from our real-life interviewees. This authenticity is what we believe will powerfully resonate with your current and would-be consumers.

We love food

The Signal Box team fell in love with agribusiness and fine food since producing content for Cobram Estate Extra Virgin Olive Oil in 2015.

Since then, we have grown our portfolio (and our waistlines) to complement our existing commercial work.

Bulla’s 110-year Australian family story excites us and is such a rich brand story to mine.